Episode 25
Alfred Johnson of Crux on Building A Clean Energy Tax Credit Marketplace
Alfred Johnson returns to the pod to give us the update on tax credit transferability and clean energy markets, just over a year after launching Crux Climate. As co-founder and CEO of Crux, Alfred has the startup’s revolutionary management software poised to capitalize on a multi-billion (if not trillion) dollar opportunity in clean energy tax credits.
After graduating Stanford in 2008, Alfred worked for the U.S. Treasury Department, BlackRock, and Clara Lending before co-founding his first software company, Mobilize, in 2016 with Allen Kramer. That startup was acquired in 2020, but it wouldn't be the last venture for Alfred and Allen.
In 2023, the two launched Crux Climate, a software startup developing online solutions to allow organizations to buy and sell tax credits for clean energy. Since its launch, clean energy tax credits have skyrocketed, with the Inflation Reduction Act and other government regulations incentivizing clean energy.
Hear Alfred talk about what’s changed in this monumental first year, the massive implications of transferability for the private and public sectors, and why Crux is uniquely positioned to define the clean energy tax credit market as we know it.
Episode Highlights
00:00 Alfred Johnson on energy’s $3 trillion market
00:52 Conor Gaughan introduces Alfred and Crux Climate
01:46 Alfred’s work in software, finance, and government leading to Crux
05:01 Attempting to summit Mount Marcus Baker, AK’s 3rd highest peak
07:13 What Crux Climate solves, transferability, and the tax credit market
14:36 Marketplace growth, predicting scale, and providing business value
25:10 Domestic energy’s evolution, private vs public sectors, and competition
32:25 The future of clean energy, surprising takeaways, and what’s next for Crux
40:09 Optimism, exciting industry innovations, and advice for a younger self
46:07 Where to learn more and end credits
If you liked this episode, listen next to Peter Godart of Found Energy on Aluminum Fuel, NASA, and Engineering Impact at Scale
More on Crux and Alfred Johnson:
Connect with Conor Gaughan on linkedin.com/in/ckgone and threads.net/@ckgone
Have questions, or a great idea for a potential guest? Email us at CiC@consensus-digital.com
If you enjoyed this episode, please rate and review the show on Apple Podcasts and Spotify – it really makes a difference!
Consensus in Conversation is a podcast by Consensus Digital Media produced in association with Reasonable Volume.
